About Amy

For Amy Tierce, Vice President of Sales and Marketing Mortgage Equity Partners, it was passion that led her to where she is today. Her success all began with music. Amy had a love for music and a flair for creative marketing which landed her a job at WBCN Radio in Boston. Today, more than three decades later, Amy is one of the most sought after mortgage lenders in the area. The jump from music to mortgages may seem unusual, but not for Amy. As a young girl, Amy felt that she could convey to other people the benefits of whatever she was passionate about and as such she’s a natural entrepreneur, whether it’s marketing music or mortgages.

After meeting her musician husband Emitt in the early 1980’s, the couple decided to start a life together.  Today they have two sons.  Kyle is a writer and musician who’s exploring environmental sciences, and Nolan, who has Down’s syndrome, aspires to be an actor.  With a young family at home, Amy decided to leave the music industry and explore a career change.  She went from sales in fashion to real estate sales and from there landed in Mortgage lending.

Since starting in the industry in 1990, Amy has found a way to make music in the mortgage business. She is a passionate rain maker with high standards for customer service delivery in an ever more complicated mortgage process. She takes great pride in educating her clients and cares deeply about getting it right – and doing it better – all the time. A voracious reader and student of the real estate/financial industries, Amy is always one to share her knowledge and expertise, writing a weekly, industry-directed newsletter, frequently speaking to audiences of all sizes in the mortgage and real estate industries and regularly contributing to both local and national publications.

For nine years Amy led the #1 branch and served as the New England regional manager to 8 branches for Fairway Independent Mortgage. She and Operations Manager, Deana Auman-Kirbach, started with Fairway in her spare bedroom.

Amy brings her extensive mortgage knowledge and experience to this new opportunity with Mortgage Equity Partners, headquartered in Lynnfield, MA.  When she is not working, writing or reading she is enjoying time at home with her husband of 33 years and her silly dogs Hank and Chester.



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